The Libi Project had the pleasure of producing a brand activation for Bea Olive Oil. Bea Olive Oil is a mission-driven company supporting small-scale Tuscan farmers and bringing exceptional olive oil to the U.S. By open-sourcing the FDA approval process, it helps producers who wouldn’t otherwise have the resources to reach the American market. Beatrice works alongside local Italian farmers to revive abandoned groves and bring high-quality, small-batch olive oil to the American market. With a two-week turnaround from harvest to landing in New York, Bea Olive Oil delivers fresh, high-polyphenol olive oil—straight off the branch.

This tasting featured both types Bea Olive Oil, each with its own unique profile, sourced from Tuscan farms and pressed within 2 hours of harvest. Attendees explored extra virgin olive oil in more depth, from aroma and texture to flavor and finish. It was an opportunity to experience what makes small-batch olive oil different and hear the story behind Bea Olive Oil’s mission to preserve traditional farming and support sustainable agriculture.